Regional Value Creation
Maintain and expand regional cycles
Regional value creation is an important element for the preservation of small-scale agriculture. This is why the Biosphere Administration Office, together with local actors, is providing a variety of impulses to maintain regional agricultural production as well as downstream sectors such as food crafts, gastronomy and trade. In addition to the initiatives ‘Biosphere Products’, ‘Biosphere Breakfast’, and ‘Biosphere Producers’ Circles’, the aim is to show farms perspectives for a business management through specialized events, excursions and networking offers. Regional marketing and direct marketing play a major role here.
Strengthening traditional and organic agriculture
locally creating value and awareness
The goal of the Berchtesgadener Land Biosphere Region is to implement projects for sustainable land use and the preservation of the diverse cultural landscape in cooperation with local stakeholders. Thus, the Biosphere Region Administration Office supports and initiates the formation of producer groups for various agricultural raw materials and the establishment of short value chains. This closely connects small-scale agriculture with the traditional food trade (e.g. bakeries, cheese dairies, butcheries/slaughterhouses), the gastronomy and hospitality industry as well as the regional food retail trade, according to the motto: From the region. In the region. For the region. This is also where the initiative comes in action, that was launched in February 2020 to further develop biosphere products. These certified products stand for value creation in the region, appreciation for the region and its nature, as well as sustainable consumption. Closely linked to these activities are steps to raise awareness among consumers.
Another field of activity is the support of direct marketing initiatives and of diversification of farms. The Biosphere Region Administration Office also gives advice on measures to improve biodiversity on farms. A central component in the work of the Biosphere Region is the organization of networking meetings for farmers as well as the implementation of excursions, information and technical events.
Biosphere Products
Produced regionally and sustainably
Agriculture in Berchtesgadener Land produces valuable raw materials. They are the basis for high-quality products in the food sector. They are in increasing demand from regional food trades, food retailers and the hospitality industry. This means that the added value remains local. These closed value chains are fundamental to the “Biosphere Product Berchtesgadener Land Biosphere Region” award given by the administrative office of the Biosphere Region.
Your contact person
Karin Heinrich
Sustainable regional development, agriculture and public relations